Dave sat down with some Watch Nerds
Posted Jan 7, 2023, 4:54 PM UTC
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Dave is shockingly stupid. He was seeking people who can burn 2.4K on a horse race
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That's Roman (white shirts) whole point. Dave is a complete dumbass for looking at that 2-3k price range and saying "oh there's a market here".
People wear either really shitty watches ironically, cheap watches ($50-$500) for affordable fashion pieces, or luxury watches from recognizable brands that they know they can easily re-sell and still get value back from.
The fucking irony is that Dave basically admitted he wouldn't have even bought his own watch. He says how when he first made money, he walked into the ROLEX store...and that the only reason he ended up with some piece of shit $500 watch was because someone had to literally GIVE IT TO HIM FOR FREE lol.
The people that Dave wants to buy his watch, are going to do what he tried to do, which is go and buy a Rolex or some other luxury brand.
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I think this is the first timed I've commented on anything about these stupid ass watches but you just summed up all my assumptions.
You either buy a watch for the fashion or for the statement. And even these days people are less likely to buy a $500 traditional watch when they can spend a little more and get a fancy apple watch which at least serves more purpose than a similarly priced invicta. And the Statement folks will continue to buy the well known brands, that's why they are what they are.
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And those people would wear a MVMT before they expended any energy towards a Brick. And they wouldn’t be caught dead in a MVMT.
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He wasn't trying to sucker dumb, poor people, he was trying to sucker dumb, rich people
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Dave is the dumb, rich person who got suckered initially in this scheme
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That’s what I have been saying. Classic case of scammer gets scammed
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The only conceivable audience for this is 16-21 year olds with rich parents
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100% going for the rich parents crowd. He literally says he imagined this being a graduation present for his 18 - 22 year old demographic in this video. Either I grew up poorer then I thought or that’s extremely out of touch to think the average persons parents will drop $2.4k on a present.
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What the watch nerds don’t explain is that the watch industry has a large middle man layer that talks up and “educates” or promotes all the little nuances in the super high end that results in high resale values.
Many of them carry inventory from the big brands.
Since Dave was not using any middlemen, of course all the watch ecosystem players (authorized dealers / used resellers) would crush him.
Dave didn’t understand and still doesn’t understand all this watch guy stuff because the whole thing from top to bottom is a racket.
Even Rolex itself is a racket.
If you aren’t part of the racket (distribution through dealer networks) you are not in the club.
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Or, more simply, you can get a higher quality product from a brand with a rich history and an original design at a fraction of the price.
It’s not impossible to break into the watch space with relatively limited resources and no ADs to peddle them for you, there’s plenty of micro-brands that have made a name for themselves in the industry and have strong support. But they do it by providing good value and/or something unique and original. Brick does neither of those things.
At over 2000 dollars, you’re inevitably appealing to people who know their shit about watches and are going to do their due diligence before buying. You’re not at the 100-500 dollar range where normal people could conceivably buy them on impulse, and you’re not at the 5-figure mark where it can become a status symbol for people who know nothing about watches but want some “ice on their wrist 🥶🥶❄️🧊💯”.
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I legit laughed out loud when I saw the watches were $2k. I'm not a watch guy but it's incredibly clear that all Dave had to do was price the watches between $100-$200 and it wouldn't have been a colossal failure. Just copy whatever MVMT did and put the barstool brand on it.
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Bingo. The minute he uttered the number 2,400, he was cooked.
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Exactly, there will always be a market for cheap, generic looking alibaba watches with a logo slapped on
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^ This guy watches with knee high socks on.
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At around 23:00, the guy in the white t starts spinning himself off the Earth to praise the company and Dave’s effort while effectively saying the watch, as a “timepiece”, isn’t worth the money.
I have to watch the whole thing but I think Deshaun Watson got better quality rub n tugs.
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13:00- “they put together what we like to call ‘a shit watch’. You call it ‘a Brick watch’.”
LOL, I mean.. holy shit.
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I love it. I’m a Dave fan for a long time now but I’m enjoying watching him eat some humble pie here (deservedly so).
I don’t blame him for trying to start a side business; he just picked the wrong one … by a mile. If he opened his own pizza place in Miami, for example, I would’ve wished him resounding success. Or something else where you knew he cared.
Dave didn’t start wearing a watch until he got Chernin money and even then it was sporadic. Obvious Dave didn’t care about watches then or even now.
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100%. Dave thought this was going to be an advertisement for his watch by having these guys endorse it. Instead these guys helped him realize that he basically has no business in the watch game and made a terrible decision. Listening to Dave ramble incoherently is difficult. He’s not too smart.
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They priced the parts out as if he was buying individually and not 3.7 million worth of product. 400 -500 in individual parts is closer to 200.
What Roman and Adrien bs’d on while sucking Dave’s dick, is that there is a huge market in the 1500-3000 price range. Hamilton, Seiko, Tissot, Nomos, Bell & Ross, and pre-owned IWC, Breitling, Omega, Grand Seiko, etc…
If you have the money to not care about spending 2800 on a watch. You have the money to spend to care about buying Rolex, JLC, Cartier, Omega, Breitling for 8-15k
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He needed to do whatever necessary to price it at the $1,000-$1,500 range if he wanted success.
The minute people realized they could buy watches from luxury brand they’ve actually heard of for realistically not that much more money, he was fucked
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Longines is a major watch company and most of their stuff is that range. Nomos is very popular and also plays in that range a lot
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But when the watch came out this whole sub told me I could buy this watch for $30. Now I need to buy parts at wholesale to get it under $500? 🧐
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30 is closer to the cost than 2800.
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30 is closer to the cost of a 15,000 Rolex too. What’s that have to do with the price of tea in China?
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They look cheap. Victorinox makes $300, $500, a few $2,000 watches and they all have more evocative designs and are more valued than Dave’s $2,400 selection. When a solid brand with good value like Victorinox is lapping you (easily), you’re done.
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Watch guys don't use dollar signs I guess?
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And did that confuse you Retard?
33
Just shows that you're lazy. I appreciate the capital R though.
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Poor random internet reader. Such a tragedy I was lazy and didn’t put a $ out there. I’ll tell your mom to give you a kiss later after I’m done farting in her face.
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Was more revealing than the Rogan interview
43
Well they were actually interested in talking to him
73
For anybody looking for watches in the ~2k Range, here are my recommendations
- Sinn, specifically the 556i. It's a solid contender for being an ideal "only one" watch
- Weiss. It's an American Microbrand that was started by a true watch nerd.
- Longines
- Hamilton
- Oris
39
Hilarious that Brick is more expensive than most of these
9
Sinn makes a fantastic watch. The size is too small for me, but I highly recommend. Love their Fliegers too.
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That Weiss logo is uglier than Brick’s lol
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Nomos
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Love the brand and thought about putting them in my list. I didn't because their options are more limited on a 2k or less budget
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+1 for Longines.
not a huge watch nerd but my small stint working in Vegas pawn shop showed me which brands hold value. Longines is one of those and I also like a lot of their styles. Oris is another I recall holding value well.
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Nice!
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Not critiquing any of the watches on this list but can’t you get some used (I get you are referencing new watches), lesser desired ref Speedmasters for ~2.5k? If so, I would have to think that is the move. Or a Tag Formula 1 Chrono
Point I’m making is the vast majority of people buying watches (especially first “expensive” watches) at that price range are going to be driven by brand recognition
3
2,500 may be a touch low for a decent Speedmaster, but you aren’t far off and your point is a absolutely valid. I would 100% buy a used Speedmaster for $4000 over a $2400 Brick. $2,500 isn’t chump change to most. I have one luxury watch in my collection (Aqua Terra) and if I am spending a few thousand on a watch, it’s going to be one that has brand history, one I love, and one I KNOW is a very high quality piece.
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You can get an older used Datejust with no box or papers, a used Omega, a Tag, a brietling…
Hell you can get 4 of the Omega x Swatch “Mission too” watched for $2400
Zero reason to ever buy a Brick other than brand loyalty to Dave and that’s just not how watches work
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basically no recognizability
There are reasons to buy a watch other than praying someone will notice it and say “hey, is that a [insert brand]?”
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Tag is shit quality. I’d say go longines, Hamilton or used omega in that range
-6
Lol I’m not a huge Tag guy but they definitely aren’t “shit quality”, they’re a solid beginner luxury brand.
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Interesting. I have a 2009 Aquaracer that I haven’t worn in a year and is accurate right now to three seconds of when I last set it
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I love my Oris Big Crown Pointer Date
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"There's gotta be staff to ship the watches"
Not a problem with Brick, brother
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Always Earned
30
It’s such a contradiction that the name of the damn watch is “brick” because of barstool. Yet, he says it isn’t aimed at barstool’s target market and is aimed at people who have serious money to burn
28
Dave honestly sounds like a legit idiot this whole interview. “I got into this business that I knew nothing about so you shouldn’t criticize me when it shows I know nothing about this business”
25
Dave should do a Talking Watches with Hodinkee. DP at his peak spin zone game.
23
I wanted to see Nico Leonard review them. Wonder what that would look like.
2
God that would be like drinking cringe through a fire hose.
1
Any idea how Dave put $3.7 million in? Sure they need to have some inventory on hand to deliver orders quickly, but that is a hell of a lot of money.
No stores or sales people, no marketing outside of Dave which is free. They did need to build a website, but I assume Dave had some intern do that.
23
He got scammed worse than any sucker who buys one
34
I’m sure he just had a Shopify website that cost $30/month
6
They seem like a ladies size
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“I sell these for $2400. If I smash it on a table I won’t lose my mind over it”
Common man dave!