221 link clicks but no leads

i have been running a facebook ad to find web design clients for the past 3 days and I have gotten 221 people to click on my website yet no one filled out the form to get a free website-mock-up on my website. Surely all 221 people couldnt have clicked off without filling the form right. I dont know why this is happening and i am clueless about online marketing so if someone could help me out that would be great.

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Here are some more details:

- i am targeting small business owners 18-65+ years old offering a free website mock-up

- i am targeting every english-speaking country (im from canada)

- my reach is 18,169

- cost per link click is $0.06 CAD (0.045 USD)

- daily budget is $5 CAD (3.72 USD)

- goal is to get more website visitors

- my website is .ca domain

Posted Jan 7, 2023, 9:49 PM UTC

02
ivapelocal•

Holy sh*t are you serious? You spent $15 and didn’t get any leads for a $2500+ offering?

Jokes aside…

Tell us what your ad says. Screenshot is helpful.

Make sure your website is tracking conversions (leads). Make sure you have conversions api connected and aggregated event measurement set up. These are critical.

Now… go make a campaign. Target page admins in US and CA and/or small business owners.

Make your ad good and funny or weird. Do not put, “free website mock-up” and call it a day. Tell a story.

Then spend a few hundred bucks and see what shakes out. Good luck!

1

Look at your other metrics. If your CPC is low and CTR is high, this means that your ad is very relevant and really resonating with your ads but if you're not getting any leads, you should check your offer or your landing page since the problem is in there.

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