Confused by people hating sauerkraut but liking kimchi

In my 20 years of cooking, I've come past so many people that don't like sauerkraut but in the last 10-8 years I have so many people say they love kimchi. Do they have zero palate to realize that funk is the same but added spices or is it because far eastern food has become so popular that society has convinced them they like kimchi?