Preservation of ecosystems by growing coffee under the shadow of trees

Most coffee available in stores is sun-grown coffee because the beans grow faster, which means forests are destroyed to be used as farmland for the sake of profit. Erosion from deforestation for farmland leads to erosion which depletes the soil from nutrients.

Coffee plants can grow under the shadow of other trees, which helps preserve the ecosystem and habitats, as well as resulting in better coffee because the nutrients in the soil are preserved. Additionally, shade grown coffee grows slower which results in denser coffee grains which are more flavorful.

As a person not living in a first world country, I wonder: are people in big cities aware of the deforestation caused by the coffee industry, and do they know it could be avoided by supporting shade grown coffee?