ITS pricing is announced. $52K w/ dest
acuranews.com/en-US/releases/release-debfb64d...
acuranews.comPosted May 4, 2023, 3:58 PM UTC
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acuranews.comEveryone swore this was gonna be their settle car lol
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Settle from the Type R?!
It is possible that the ITS will still be cheaper on the open market than the CTR. The markups may be lower, especially if the ITS has way more supply being Ohio made.
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Way more supply = way more common = way less special
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It's a Honda man. If you think having an uncommon Honda means something, bless your heart.
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Exclusivity is toxic in the car industry and consumerism in general. You are special as an individual regardless of the crap you have, unless you believe you aren't... If I ace a formula for a sporty car, I personally would want that enjoyment as available as possible. The people making these decisions got to enjoy the availability and choice of sports cars from the 70s to 90s, and now they have us go to exclusivity... The engineering doesn't get diluted if there are more of them, the engineering is just put on an imaginary pedestal if there are less of them. This idea is killing off enthusiasts ability to enjoy what we love. Remembering how badly I wanted certain vehicles would be enough for me to lean more toward making vehicles available. (Yes there were exclusive versions of cars back then, but there was a ton more choice of attainable base sports cars)
I think Honda making the new CTR as exclusive as it is becomes a betrayal of the brand. You ripped Ferrari a new one 30 years ago for their exclusivity, snobbery, and their engineering being put on an imagined pedestal. Now you play a bit of their playbook with what might be you last pure sporty vehicle. It would be plenty profitable to make more of them. The exclusivity of an ICE vehicle won't carry reputation into the electric/hybrid sportscar era. How could it..? But I bet doing more for enthusiasts by making them more available when everyone else wants to be exclusive - would
Honestly, our loyalty (or continued loyalty) is sitting out here waiting to be earned. Some brand (not Nissan (unless they want make R32s again)) could just step up and grab it. Maybe it will just be Mazda with the Miata and Hyundais with the N badge
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You can pay extra for all your trinkets and doo dads.. we don’t care about that shit over here
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Again true story 😂😂😂 your batting 1000 today keep it going
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You’re incredibly naive if you think there won’t be a markup on this car. You’ll be calling it sour grapes in a few months just like the R
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Tue story 😂😂😂😂
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I’d prob get a m240i xDrive at this price point just going by value, even if I’m a huge Honda fan. Love the type S but not sure if I could justify it after the inevitable markups added as well.
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I like the 240ix but no manual kills it for me .
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Good point. I’d prob keep the R forever for that purpose and daily an auto.
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I just looked up this exact comparison, I was thinking they had to be close by you'd actually save a little
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What an absolute joke. These manufacturers are out of their minds. 52k for an INTEGRA! If any of you corpo shills are listening, resign. Can we please get some company directors with an ounce of integrity and honesty? Please for the love of god.
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Can any of you even find a new Civic Type R for just 52k?
I agree that it is higher than expected, but until the supply chain issues work themselves out fully, 48k was going to be way less than the actual true market value of the car.
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It’s a Type S, not an A Spec.
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The price is probably a tad high in a normal car market, but did anyone expect the actual average selling price of the ITS to be in the 40s? A lot of dealers are going to do markups, and with those markups factored in, the average selling price is probably going to be mid 50s. I'd rather the money go to Acura and Honda to continue funding and justifying the car than to dealers.
When the new car market eventually stabilizes, and everything gets back down to MSRP or lower, maybe they'll hold off on raising the prices for a few years.
Yes, this is higher than I expected, but it will also blunt markups to an extent.
The Type R is a great example. Honda setting the MSRP below the actual market value doesn't benefit Honda -- it just benefits dealers willing to jack up prices.
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"The Type R is a great example. Honda setting the MSRP below the actual market value doesn't benefit Honda -- it just benefits dealers willing to jack up prices."
They only have themselves to blame for that though. If they chose to produce the Type R to match demand then they would 100% benefit from their current MSRP. Instead they're shooting themselves in the foot, twice. Because now they cant capitalize on the profit from the volume, and they're pissing off potential future customers because theres no availability.
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Honda's current Type R strategy does not make sense.
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Lol RIP.
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Man,talk about dodging a bullet, I retracted my deposit last week after closing on a Type R. I really though this car would be under 50K, not only is this pricing a concern for sales of the ITS but it’s going to make it near impossible now for anyone to negotiate anything close to a 5K ADM on a Type R, I can already see all the dealers referencing this car to substantiate their markups. Crazy
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Thats a tough pill to swallow. I was actually considering this car but looks like i’ll have to wait for the used market.
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Lol at mid 50s after mark up. This car will be 65k after markup minimum.
The type r is currently going for 65-70k now. Why would y’all think this car will do worse?
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That’s a tough number to swallow. Especially when I bought my 2022 Manual Camaro 2SS with all the bells and whistles for 49k OTD. Loved the CTR and ITS, but for me the value proposition isn’t competitive enough. I know they will still sell like hotcakes, but it bums me out that they are now so expensive for the performance they provide. Bought my 10th gen SI coupe, used with 4K miles on it for 24k in 2020, I miss the cheap and quick Hondas.
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So $72K?
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lol
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It'll be interesting to see what the ADM is on these compared to the FL5.
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The two dealers I contacted last month said 5k markup. And 1k deposit if I wanted to get on the waitlist.
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cancelled my preorder, I don't see a 52k worth of a car.
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Where is the “Screw the ugly FL5 and its markups, I have a deposit on ITS MSRP” gang at.
This is sadly not going to help with the FL5 markups either. Anyone thinking the market is returning to normalcy quickly is insane.
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If the ITS doesn't get marked up, I can see the CTR ADM dropping a a little bit, but will still be elevated near the ITS MSRP.
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They arrive the second week in June. Most dealers are adding pro park and colour up to the car. Whatever those mean. The first 200 will not receive an ADM and every car after the 200 will. Acura estimates the first 200 will sell out in 15-20 min.
Color choices are Tiger Eye exterior with Black interior, Apex Blue exterior with Orchid interior, Liquid Carbon exterior with Red interior, and Black exterior with Black (ebony) interior.
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Realistically how long until these start actually arriving at the dealerships? Obviously just a guess but there might be some idea based off of previous new cars being released.
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I believe the article said June is when they are expected to arrive at dealerships. The first 200 customers can order direct on the website I believe May 11.
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$15,500 over the a spec. That’s a hard sell boys and girls
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The CTR is about $14K above the Si. Don't get me wrong though, $52K is definitely a pill I can't swallow.
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Never thought I’d see the day that I would be priced out of an Integra. But, here we are. :(
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Is it really 7-8 grand more car...? The interior looked rather lackluster to me, and maybe I missed it, but other than that and the exterior (which shouldn't be much of an upcharge anyway), I don't know what else you are getting. I think most of the upcharge is a premium for availability since the CTR is like a rare Charizard Pokémon card
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I wouldn't know to be honest. I haven't sat it in yet since I missed out on the Long Beach Grand Prix this year.
As much as I want do the internet thing and shit on the interior based on pictures, I'll wait until the LA Auto Show to get a real comparison.
The way I look at it, the A-Spec Integra is roughly $8k more then a Civic Si. So I guess the pricing is in line, even though most people were expecting only a $4-5K premium over the CTR.
I like both the CTR and the ITS, but if I were to put my money where my mouth is, I think I'd rather get the CTR. Sadly, with ADMs, I think they will both be priced about the same for the foreseeable future.
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What an absolute joke. These manufacturers are out of their minds. 52k for an INTEGRA! If any of you corpo shills are listening, resign. Can we please get some company directors with an ounce of integrity and honesty? Please for the love of god.
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Right about what I expected. Frankly, I thought the people expecting the high 40’s were insane. Welcome to 2023.
They expected high 40s because this is basically the TLX TYPE S price, which is a much more feature rich car.
Nobody at Honda in their right mind could possibly look at the market right now, look at the way the CTR is selling, and tell themselves that starting with a 4 makes sense. Just my opinion. Also, doesn't the TLX Type S start at like $56K?
Better for Honda to capture the money than dealers. You'd be lucky to get a Type R for 55k. All I've seen in the DC area is about 60k.
No no, you’re right. It just falls weird compared to their other pricing. For instance, before destination, TLX A spec is $49,000 and an integra a spec w/tech is $36,300, 13k difference.
TLX Type S is $55,750. ITS is $50800. So a 5 k difference. I expected around a 7-8k personally. But hey, it is what it is. My dealer has 0 mark up, but even then, that car is not a 50k car imo regardless of how it performs. For that extra 5k, you get infinitely better interior and seats, a faster car for ordinary driving (most likely 0-60) thanks to SHAWD.
I do like the exterior styling better of the ITS and it’s hatch better though. If they give the TLX Type S better fender flares in the redesign, I’d immediately go out and buy it.
I don't think it's that weird at all. $5K is a lot of money in difference to pay for less performance in spirited driving - I think it likely that the ITS will dust the TLX Type S in everything but, like, 0-60 probably. I think this will be the view of the average ITS buyer. Why pay more for luxury you don't need or want? Maybe all you want is a slightly softer CTR, and I expect that is what the ITS will be. I guess we'll see.
I don’t think I read that anywhere; but it’s going to be AWD?
With that logic you might as well buy a Golf R...
My guess is most ITS buyers would not consider the TLX Type S and I'm sure the opposite is true. It's like an ES vs an IS... Totally different mission.
Tlx type s started at 52k before a 2k price jump just in time for the price release of this.
Here's a press release from back in November of 2022:
https://acuranews.com/en-US/releases/release-907c81858bdfe231c1cc3d0f7015fdc3-2023-acura-tlx-sport-sedans-offer-new-premium-services#:~:text=The%202023%20Acura%20TLX%20has,a%20starting%20MSRP%20of%20%2462%2C000.&text=More%20information%20about%20the%20Acura%20TLX%20is%20available%20here.
Here's another one from March 2022:
https://acuranews.com/en-US/releases/release-b7c602e7f6feb65d30b129b0f61444e6-2022-acura-tlx-tlx-type-s-pricing-epa-ratings
So, no... the TLX Type S didn't start at $52K anytime in recent history.
TLX is 56-57k, automatic, and extremely low power for a turbo V6
... and for a car weighing in the 4000s.
The TLX Type S and Integra Type S are different cars for different needs and use cases. The TLX Type S is a grand tourer. It's big, heavy, and very confident ripping down a freeway.
The Integra Type S is much smaller and lighter. It's a four-door sports car. It's aimed more at canyon and country roads and autocross and the track.
I agree that the pricing between them is probably too close from a product line perspective, but the TLX is not a more full-featured Integra -- it's a completely different car with a different purpose and audience.
I would, however, expect for the price of the Integra Type S that it would not have lost features from the A-Spec. Losing the sunroof is perhaps justifiable from a performance perspective (although that savings should have been captured), losing the rear USB ports and powered passenger seat is just vindictive. Hell, for the $52k price, they should have found a way to put in rear vents!
This is incredibly inaccurate
I think they could have started things at $48k especially considering the teg doesn't have much over the ctr aside from a better sound system and HUD. I don't see a $7100 price difference there.
Honestly? I think if Honda were pricing the FL5 today, there's no way it MSRP's at $44-45K.
Honestly i don't think that true. If we're going on your assumption that Honda thinks that now they can charge $50 or $60k that then just pushes the dealers to mark this up even further and you're gonna push even more potential buyers out. There's a certain price that people are willing to pay and at this point the people who were willing to pay $20k over sticker have their car and are no longer in the market. The cars that are 10k plus above sticker are now starting to sit because few people are willing to pay that much.
I don't understand why you need to be so hyperbolic about it. Why do they need to go to $50K or $60K? Geesh. I am just saying... I think if Honda prices the FL5 now, they definitely push up to $46-48K, which makes the ITS look much more reasonable (if the CTR is the benchmark). I would absolutely not be surprised if we see Honda get very loud about some very basic changes to the 2024 model in attempts to justify and soften the price jump they give it.