What does Sweden think of their most unique music artist, YOHIO?

I'm a big fan of YOHIO's and have been for a few months. I've only ever heard honest and educated talk about him from people outside Western culture (where he is most well known such as Japan). I want to know what his home country feels about him and his recent success and upcoming possible Melodifestivalen success.

For those of you who need to refresh your knowledge of him, here's an article to jog your memory...http://geekout.blogs.cnn.com/2012/05/29/how-a-swedish-teenager-brought-japan-to-its-knees/