Which of these guitars would you buy and why?

As a beginner, I need some advice on which of these two to buy, for my first electric. Pro's and con's of both very welcome :)

http://www.amazon.co.uk/Westfield-E4000-Electric-Guitar-Sunburst/dp/B004M492PO/ref=cm_cr_pr_product_top

http://www.amazon.co.uk/Rockburn-SG-TWR-Electric-Guitar-Red/dp/B000GG4AI6/ref=pd_sim_sbs_MI_17