Bringing atheism to a wider audience

Most of the bestselling books on atheism (The God Delusion, The End of Faith, Breaking the Spell, etc.) are, despite perhaps intending to reach a wide audience, I suspect circulated primarily amongst those who are either already atheistic and are building up their logical foundations, or those few religious who are sufficiently skeptical. As for the rest, the inevitable offense taken to the message "You are wrong about the most important thing there is" is enough to repel even the slightest interest in picking up the book.

If authors wish to effectively convince people to apply criticality to their longheld religious beliefs, it seems to me as if this needs to be done through not the analytical reasoning found in the aforementioned works but through appeals to emotion. The subject needs to be approached gradually and gracefully, while simultaneously implanting seeds of self doubt. This isn't to say that the latter approach is more correct in any sense -- simply that it would be more effective.

Such a task is perhaps not suited for the scientists who currently dominate the field of literature on the criticism of religion, but perhaps calls for a new generation of authors who can skillfully combine critical reasoning, entertainment, and some layer of emotional sensitivity.

Edit: The above suggestion (and implied hopelessness in the current literary methodology) is made under the implication that the current educational environment (which does not to a significant degree motivate widely applied skepticism) remains constant. Another "ground-up" approach would be to simply change the way that formal education approaches self criticism, doubt, and skepticism -- and then let the rest work itself out.