I am a recent college grad. I studed marketing, PR, and communications. Does this mean I should be more creative with the job seeking/interview process or is that a bad idea?

My professor said there was some guy in NYC who got a job by staging a PR stunt - a campaign to get him a job. A few years ago, someone from the program I graduate for got a job by emailing a company and telling them how to market themselves via their website better. IDK what happened - maybe the company just emailed them back and asked to see their resume. But it sounds like a creative way to get a job!

Are things like this good ideas or bad ideas?