Is it just me, or are PH Swifties getting very delusional lately?

Not related to the tour but I've seen people on TikTok treat Taylor on par with being a Kpop artist more than any other artist out there and people profiting off of it. Started off with the "Lost Girlfriend" shirts then photocards (and yes, I am aware she puts polaroids and cards in her albums). And then the pretend girlfriend AUs started popping up and I'm just very bewildered. Typically, it's JUST her and other Kpop groups. Like, I get western boybands presenting themselves as potentially dateable figures but I just wonder why she's being treated differently because I can't imagine this for any other artist out there (e.g. HipHop, other Pop artists). Isn't this weird?