Alex Green Exclusive Framework for Digital Transformation
The only constant changes, as the old saying goes, and in today’s world this has never been truer. Innovations and technologies are being rolled out constantly that hugely impact the way businesses are run in the digital age, and this leads to changing consumer behaviour as well.
Digital transformation is about making use of technologies to either create new or change existing business procedures and improve customer experience. Two examples of how major brands have achieved digital transformation and adapted their business operations to fit customer expectations in response to the Coronavirus pandemic are Nike and Target:
- Nike: Nike has started using digital consumer data to create more membership opportunities, open concept stores, and improve the user experience on desktops and apps. They also deployed several digital platforms for free, including a library of digital workouts.
- Target: American retail corporation Target created a digital strategy that focused on better customization and direct-to-customer (D2C) sales, making it possible for customers to make purchases online and directly through social media.
With so many new technological developments every year, there are numerous ways for business owners to approach digital transformation. We got in touch with an eCommerce expert in the UK industry and online marketing professional, Alex Green, to get his insights.
Alex has worked in eCommerce, digital marketing and multi-channel retailing since 1999 and has over 18 years of experience handling the functionality and trading of major and emerging eCommerce sites, with total online sales of over £1.5 billion. He has also operated as both head of eCommerce and director and consulted for large organizations and projects through his company 5 Green Stars.
We asked Alex to share his top tips for brands beginning their digital transformation journey and how consumer behavior is changing. This is what he shared with us…
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Posted Aug 30, 2023, 11:05 AM UTC