"It's like someone just ironed the logo." (xpost r/funny)

"It's like someone just ironed the logo." (xpost r/funny)

Posted Jan 8, 2013, 3:07 AM UTC

80168
ceramicfiver•

I speculate there's something greater going on here...

Perhaps the surge in understanding of the brain and psychology of the late 90's, 2000's, and today, led marketers to determine how to best sell a product: make it simple, clean, and easy to see.

88
greqrg•

I think that there are simply different "trends" in graphic design goes through every so many years (like fashion). You'll notice the same sort of changes in web sites over the past 10 years or so. If I knew more about the topic, I could probably show you what the new trend is heading towards. Someone made a great post about this on reddit once, but I'd have no idea where to find it...

edit: Someone from r/tipofmytongue found the post I had mentioned. It's worth a read.

50
Rainbowlemon•

Graphic designer reporting in! ceramicfiver hit the nail on the head, I think. The ever-growing prevalence of good usability in modern websites, user interfaces and even hardware design, has pushed modern design in a flatter, simpler direction.

My guess at the next step will be flat, simple interfaces, but with 3-dimensional navigation. See impress.js (use your arrow keys to navigate the presentation) - flat, but not. I've already seen this in a few places, but it's not quite taken off completely yet. This'll be especially used with touch devices - like being able to navigate a menu that is a complete circle, rather than a 2 dimensional line.

20
SkeeverTail•

like being able to navigate a menu that is a complete circle, rather than a 2 dimensional line.

what's the benefit?

2
ceramicfiver•

incoming! more speculation

3d is more navigable by the human brain because we perceive the world in 3d, not 2d.

10
Jackker•

Very nice! Thank you for the link. I'm gonna dive into the code and fool around with it some day. I hope some day that websites will all adopt responsive layouts. Code/Design/Write once, run anywhere/everywhere--that'll be sweet.

2
mtheoryx•

write once, run anywhere

I've been hearing that for about a decade.

3
nuclear_cheese•

See impress.js (use your arrow keys to navigate the presentation) - flat, but not.

Wow that's really annoying.

2
Rainbowlemon•

It's not done perfectly, by any means. Transitions are far too slow, and the difference in 'camera tilt' is annoying, but the concept is there.

1
c-r-u-x•

I am using the latest version of Firefox, yet I get

"Your browser doesn't support the features required by impress.js, so you are presented with a simplified version of this presentation.

For the best experience please use the latest Chrome, Safari or Firefox browser."

1
Rainbowlemon•

This comment is 2 months old. Going way back!

1
otteryou•

A circle is a 2- dimensional line

1
[deleted]•

[deleted]

0
Rainbowlemon•

Lines in the context of a website are 2 dimensional. Even a 1 pixel line has a width and height :) By a 'complete circle', I meant the figure of speech, 'going back to the beginning', not an actual circle. Almost like... a cylindrical carousel. And of course, when I talk about 3 dimensions, I am talking about simulated 3 dimensions in a 2-dimensional working space. Though, the idea that hardware may eventually be reactive, and change shape depending on the state of the interface, isn't entirely out of the question.

5
thinkerthought•

I am intrigued, would you consider trying r/tipofmytongue to find the post? The people there can find literally anything.

3
greqrg•

I made a post there, here. I'll let you know if anyone finds it. It was quite an interesting read, if I remember correctly, so I'd like to re-read it myself if it turns up.

3
greqrg•

And r/tipofmytongue delivers! I'm quite impressed by how quickly someone found it after I had posted. The comment is here. Go to the TOMT post and upvote the gentleman who found it -- he deserves it!

3
thinkerthought•

Awesome, thanks heaps for that!

3
[deleted]•

Haven't pictographs existed since before the 90s?

6
ceramicfiver•

What do you mean? Yes, they have, of course. What's that have to do with this?

1
[deleted]•

[deleted]

1
[deleted]•

[deleted]

1
Lolworth•

I used to love the Nickelodeon splat... very few people in my country watched the channel and I felt I identified with it. Like it was something for me.

1
greqrg•

By the way, here is the post I had mentioned in my comment, in case you were interested in reading it.

1
Lolworth•

The old Pepsi logo is hidden subtly in the "e" of the new one.

44
Neoncow•

I hate when I miss a spot when ironing.

13
Jackker•
12
smallteam•

Like a crooked, burping lip?

9
stivinladria•

The 90's are over.

38
pinkyabuse•

Say it ain't so!

14
intirb•

Don't worry! The dream of the 90s is alive in Portland!

27
ajmmin•

Where people in their twenties go to retire?

17
agmaster•

How is that not insulted and slighted?

1
ellipses1•

Your love is a heart breaker

4
SirCottingham•

Your drug is a heartbreaker, my love is a life-taker

2
ellipses1•

Well, fuck

2
[deleted]•

"I will not go!" - The Nineties

3
Wollff•

After 23 years It's about time.

7
emsenn0•

Don't you mean 13?

3
Wollff•

I was counting from the start of the 90s: After 23 years of 90s (1990-2013), it's about time for them to end.

2
emsenn0•

Ah, I suppose that makes sense, and I was not paying enough attention. goes off to downvote himself

1
[deleted]•

[deleted]

3
Lolworth•

Only 90s kids will get this :-(

-1
BigGreekMike•

Don't be that guy

2
cha0s•

Funny, except this is the Windows logo now, not the 'ironed' one: http://betanews.com/wp-content/uploads/2012/02/Windows-8-logo-300x300.jpg

22
cucumbers•

OP's posted logo is indeed for Microsoft, not Windows, for anyone who is confused.

46
jonsparks•

OP's REposted logo

-3
[deleted]•

I bet I'm not the only one here who finds this logo just so gorgeous. I feel like I'm so easily manipulated... dat Skype blue too...

4
memnos•

It;s great. And it really looks like a window now.

8
failparty•

I hate it. Too much white on the left, and you can't have the logo without the border.

1
[deleted]•

I get what you mean, it's not traditional and that's one of the reasons why I like it. It may look unusual among other logos but put it in an environment like Windows 8 and it looks just right.

I don't see why you can't have a logo without a border though. It obviously is a logo... without a border.

1
failparty•

I just meant it won't work without the white, and I hate the white.

0
jonsparks•

If it wasn't for a Microsoft product, it would be.

0
dogpaddle•

Perhaps it's because I grew up with them, but the old nick and pepsi logos seemed to have more.. soul to them. If advertising could have a soul.

19
[deleted]•

to me, all the older logos just look gaudy.

20
ellipses1•

I agree on the Nickelodeon one. Nick was all about slime and ooze and messy kid stuff... it doesn't need to "grow up" because it's for kids.

19

theres a folk song in that thought

6
koikuri•

I agree about Nick, and I'd say the same for Cartoon Network, but I would be all over the new Pepsi if they'd just kept the contours of the main circle the same. I hate the new contours just on principle. (But then, I'm a Coke drinker anyway...)

4
foka•

I still prefer the old Cartoon Network logo.

14
LeafValley•

That's something true about growing up; things stop ironing themselves out. I hate ironing my clothes :(

3
brettvirmalo•

c. 2000 "It's like someone just inflated the logo."

2
[deleted]•

The Pepsi logo looks like someone ironed it, too, but it deflated while it was being ironed.

0
agmaster•

This kind of makes me sad. It almost looks like they aren't even trying anymore.

-7
Some_Crazy_Canuck•

They are trying, that's why you see the difference. If they didn't try, they would have kept the same logos.

16
agmaster•

This effort to stimulate my brain makes me see them as hollow. Soulless even. Granted, that may be more honest now, but it's still a difference.

-1