Source
r/Wordpress•
KoolAidRefuser

What is WordPress Newsletter?

WordPress.com Help

My manager wants me to research WordPress Newsletter, and I cannot wrap my head around its usefulness. I've built quite a few websites using WordPress in the past and am very familiar with it. I am also well-versed in email platforms, including MailChimp, Constant Contact, and SendGrid. As far as I garner, it creates a webpage(s) for individual campaigns, and you send that to your list. Here are a few questions I have:

  1. Why does it build a webpage if it's an email platform? (MailChimp automatically builds a website for each campaign via a "view on internet" model.)
  2. Does it connect in any way to existing WordPress sites?
  3. Would it work for an event site with RSVP functionality, or would a regular WordPress site work better?

Thank you for all your responses.

Posted Sep 5, 2023, 2:25 PM UTC

14
CH1919•

Let's answer those questions!

  1. Having the newsletter exist on your website is super valuable. While email is great, it is only seen by those that get the email. And what if someone joins after that email was sent? I implemented this very recently for my newsletter, every issue is also on my site. Only been this way for a few weeks but those "newsletters" are already getting organic traffic.
  2. You can use the RSS feed from WordPress to create a newsletter draft on most platforms. I know that Convertkit can do this.
  3. It would absolutely work! I am sure you can find clever ways to better connect WordPress and the events.

My suggestion would be to spin up a WordPress install and a new ESP. Find how to connect them and test it out by subscribing yourself to the list. See how it works before you implement on your main site!

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otto4242WordPress.org Tech Guy•

What is this "WordPress Newsletter" you're talking about?

Is it a plugin or something?

1
KoolAidRefuserOP•

Here's a blog post on it:

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otto4242WordPress.org Tech Guy•

Ah, ok.

That is "wordpress.com" which is a separate thing from WordPress. To avoid confusion in the future, always add the ".com" when wordpress.com is involved.

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