Horrible Deals for long time(So Angry)

So my family has been with verizon (same account) for maybe 18-20 years paying each year higher and higher prices. I currently have the New unlimited plan (i insist on staying with it) which was $110 for the plan charge and $20 each line. Now each line is $27 Im not sure why they can just up it like that but sure no problem. What i don't understand is why they offer us deal only if we change our plan to the Ultimate Unlimited and not on the one we have now. Its not like they aren't increasing the price on my current plan that's a $28 monthly increase with no benefit to me my service remains the same 😔 sorry if im all over the place its probably the lack of sleep 😅