Is Learning Phase still a thing for new ad accounts?
I started an ad account about 2 weeks ago, and spend about €300 so far, so fairly new to this. I had tinkered with FB ads before around 2020.
When looking at guides online I see a lot about learning phase, and how it displays under the "Delivery" column when it's in Learning Phase, I haven't seen this appear, or any indication that any campaign is in Learning, they just go straight to Active after processing and review.
To add to this, when I go into my account overview, I see this information:
Last 7 days
Amount spent: €286.19
Percentage spent in learning phase: 0%
Just to add, I have run both Engagement Campaigns and Sales/Purchase campaigns (ABO & CBO) both targeted and broad and have success with the sales campaigns, nothing ever gave any indication it was in Learning Phase.
So just wondering what's going on!
Posted Oct 13, 2023, 10:18 PM UTC