What key topics and aspects should be covered in an 'AI in Marketing' course for a post-graduate MBA program, and what makes this domain interesting and worth studying for 1 credit, particularly for students specializing in marketing?

Courses at our university are typically structured around a case study-based pedagogy and consist of 20 lectures, each lasting 75 minutes. These case studies and readings serve as a foundation for understanding various frameworks, including marketing. The professors welcome our insights on potential case studies that can be incorporated into these courses, particularly those that add value to the course through our diverse perspectives and interpretations. If you have any suggestions or know of sources where such case studies can be found, please share them.