Anecdotally, do you agree with Bill that the NBA in-season tournament has brought extra attention to the NBA?

Bill mentioned that the NBA in-season tournament has been incredibly successful at getting people to care about the NBA regular season and mentions how it took some attention away from the NFL.

I don't feel this is true. For example, Colin Cowherd isn't talking anymore NBA than usual. Skip Bayless talks about every LeBron game, like always, but isn't spending full segments previewing the Kings vs Pelicans or anything.