Ads I run now cannot get $200 worth of spend without hitting near 2.0 frequency

No matter the ad, I cannot spend more than 200-300 without frequency jumping sky high on the campaign. I had campaigns from last year that I spent over $6k on and were profitable the whole time.

Now it feels like I can't run a successful campaign at all. I'm running the same items, same offers, tried new offers, I've tried tons of different style creatives, including many that are very similar to previous winners of mine. Products I'm running ads for are my best sellers.

Is this just because it's a slow time of the year or what? I run all broad. I shouldn't be hitting frequency of 1.8 after spending $200 for a **clothing brand**. A clothing brand that sold 50k last year, so I have data and just from research know it's not super niche or something.

I'm really at a loss at what to do anymore. The only thing left to test is 18+ instead of 18-35 ages, and maybe advantage+ audience, which doesn't make a whole lot of sense since that's typically BoF only.