2024-2025 OLED TV Buying Guide for Europe/Australia/Asia
2024-2025 OLED TV Buying Guide for Europe/Australia/Asia
Updated March 2024 | Written by: u/Bill_Money | Edited & Maintained by u/htmod
This buying guide was designed w/ the 2024 lineup of Europe/Australia/Asia OLED TV’s in mind.
General OLED Buying Advice
- Is OLED For Me?
If you watch Fox News/CNN All Day? - NO
If you have direct sunlight on the screen? - NO
If you are in an extremely bright room - NO
If you want near perfect black levels? - YES
- Floor model? yay/nay?: NAY!
Unless you're getting a KILLER deal, they will be prone to burn in (permanent image retention). | You MIGHT (not will) get lucky and LG may offer you a one time courtesy replacement for Image Retention. However YMMV as this is a COURTESY REPLACEMENT that LG may stop offering at ANY TIME.
- Extended Warranties
In the UK the only Warranty that Covers Image Retention is John Lewis Protect Plus
HDTVTest - LG G1 Gets 5-Year Panel Warranty, But is OLED Burn-In Covered? We Ask LG!
LG Authorized Dealers List | Buying from a non-authorized seller will be YMMV on LG warrantying the TV or offering a one time courtesy replacement. | Refurbished TV's usually only have a 90 day warranty from the refurbisher.
Pricing: Rtings - TV Yearly Price Cycle | LG & Sony use UMRP (Unilateral Minimum Resale Price) the price SHOULD be the same everywhere. | You may find a better deal but they may be unauthorized, check the list before buying.
- 2024 Sony Offerings
| Model # | Sizes Offered | Panel & Local Dimming | Refresh Rate | HDMI 2.1 | Processor | Reviews |
|---|---|---|---|---|---|---|
| X | X | X | X | X | X |
Sony has not yet announced a single TV in their 2024 Lineup yet.
- Sony 2023 Offerings:
| Model # | Sizes Offered | Panel & Local Dimming | Refresh Rate | HDMI 2.1 | Processor | Reviews |
|---|---|---|---|---|---|---|
| XR-A75L ^1 | 55, 65 | W-OLED EX | 120 | Yes (2) | XR Clear | Rtings |
| XR-A80L ^2 | 55, 65, 77, 83 | W-OLED EX | 120 | Yes (2) | XR Clear | Rtings |
| XR-A90K | 42, 48 | W-OLED | 120 | Yes (2) | XR | Rtings |
| XR-A95L | 55, 65, 77 | QD-OLED | 120 | Yes (2) | XR Clear | Rtings |
^1 - A75L is the same TV as the A80L w/ worse Acoustic Surface Audio, A more Basic Stand, & no Hey Google recognition.
^2 - AKA Sony A83L or A84L
- Panasonic 2024 Offerings
| Model # | Sizes Offered | Panel & Local Dimming | Refresh Rate | HDMI 2.1 | Processor | Reviews |
|---|---|---|---|---|---|---|
| Z93A | 77 | W-OLED EX | 144 | Yes (2) | HCX Pro AI mk2 | N/A |
| Z95A | 55,65 | W-OLED EX MLA 2nd Gen | 144 | Yes (2) | HCX Pro AI mk2 | N/A |
- Panasonic 2023 Models
| Model # | Sizes Offered | Panel & Local Dimming | Refresh Rate | HDMI 2.1 | Processor | Reviews |
|---|---|---|---|---|---|---|
| MZ700 | 42,48,55,65 | W-OLED | 50/60 | None | 4K Colour Engine Pro | N/A |
| MZ800 | 42,48,55,65 | W-OLED | 50/60 | None | HCX Pro AI | N/A |
| MZ980 | 42,48,55,65 | W-OLED | 120 | Yes (2) | HCX Pro AI | N/A |
| MZ1500 | 42,48,55,65 | W-OLED EX (55+65) | 120 | Yes (2) | HCX Pro AI | N/A |
| MZ2000 | 55, 65, 77 | W-OLED EX MLA | 120 | Yes (2) | HCX Pro AI | N/A |
- LG 2024 Offerings:
| Model # | Sizes Offered | Panel & Local Dimming | Refresh Rate | HDMI 2.1 | Processor | Reviews |
|---|---|---|---|---|---|---|
| B4 | 48,55,65,77 | W-OLED | 120 | Yes (4) | Alpha 8 | N/A |
| C4 | 42,48,55,65,77,83 | W-OLED EX | 144 | Yes (4) | Alpha 9 Gen 7 | N/A |
| G4 ^1 | 55,65,77,83 | W-OLED EX MLA 2nd Gen | 144 | Yes (4) | Alpha 11 | N/A |
| 97G4 | 97 | W-OLED EX | 144 | Yes (4) | Alpha 11 | N/A |
^1 - 55 & 65 inch Gallery OLED models have two sub models in EU
LW = NO STAND in Box | LS = has a Stand in the box
Ex. LG OLED55G4xLW or LG OLED55G4xLS where x = regional variant/identifier.
Any number after the 4 on OLED models represents a regional model that the only difference may include: Speaker Wattage, Color of Bezel/Back, or Single vs Twin Tuner.
- LG 2023 Offerings:
| Model # | Sizes Offered | Panel & Local Dimming | Refresh Rate | HDMI 2.1 | Processor | Reviews |
|---|---|---|---|---|---|---|
| OLEDxxB3 | 55, 65, 77 | W-OLED | 120 | Yes (2) | Alpha 7 Gen 6 | Rtings |
| OLEDxxC3 | 42, 48, 55, 65, 77, 83 | W-OLED EX | 120 | Yes (4) | Alpha 9 Gen 6 | Rtings |
| OLEDxxG2 | 97 | W-OLED EX | 120 | Yes (4) | Alpha 9 Gen 6 | HDTVTest, Rtings |
| OLEDxxG3 | 55, 65, 77, 83 | 55-77 = W-OLED MLA /83 = W-OLED EX | 120 | Yes (4) | Alpha 9 Gen 6 | HDTVTest / Rtings |
| Flex (LX3Q) | 42 | W-OLED | 120 | Yes (4) | Alpha 9 Gen 5 | Rtings |
- Samsung 2024 Offerings
| Model # | Sizes Offered | Panel & Local Dimming | Refresh Rate | HDMI 2.1 | Processor | Reviews |
|---|---|---|---|---|---|---|
| X | X | X | X | X | X |
Samsung will use a panel lottery for 2024
Awaiting more info on panel lottery before recommending any 2024 Samsung OLED at this time.
We recommend buying a MLA W-OLED panel like the LG G series or Panasonic Z95A instead or the Sony A95L QD-OLED
- Samsung 2023 Offerings:
| Model # | Sizes Offered | Panel & Local Dimming | Refresh Rate | HDMI 2.1 | Processor | Reviews |
|---|---|---|---|---|---|---|
| S89C | 77 | QD-OLED | 120 | 4 | Neural Quantum Processor 4K | N/A |
| S90C | 55, 65, 77 | QD-OLED | 120 | 4 | Neural Quantum Processor 4K | HDTVTest / Rtings |
| S90C | 83 | W-OLED | 120 | 4 | Neural Quantum Processor 4K | N/A |
S95C = S90C + a one connect. S95c is NOT recommended as one connect cable is NOT in wall rates. One Connect also has a high failure rate.
- Phillips 2024 Offerings
| Model # | Sizes Offered | Panel & Local Dimming | Refresh Rate | HDMI 2.1 | Processor | Reviews |
|---|---|---|---|---|---|---|
| OLED809 ^1 | 42,48,55,65,77 | W-OLED EX | 144 | Yes (2) | P5 AI Gen8 | N/A |
| OLED909 | 55,65,77 | W-OLED EX MLA 2nd Gen | 144 | Yes (2) | P5 AI Gen8 | N/A |
| OLED959 | 65 | W-OLED EX MLA 2nd Gen | 144 | Yes (2) | P5 AI Gen8 Dual Engine | N/A |
^1 - aka OLED819, OLED849, OLED859, & OLED889
- Phillips 2023 Offerings
| Model # | Sizes Offered | Panel & Local Dimming | Refresh Rate | HDMI 2.1 | Processor | Reviews |
|---|---|---|---|---|---|---|
| OLED708 | 48, 55, 65 | W-OLED | 120 | Yes (2) | P5 AI Gen7 | N/A |
| OLED808 | 42, 48, 55, 65, 77 | W-OLED EX (55+) | 120 | Yes (2) | P5 AI Gen7 | N/A |
| OLED908 | 55, 65, 77 | W-OLED EX MLA | 120 | Yes (2) | P5 AI Gen7 | N/A |
How to buy an OLED TV in 2024-2025 for the EU/Australia/Asia Market
- Distance
The first thing we need to figure out is How Far Away you sit from the tv so we can determine what size TV you should have
| Distance From TV | Size Screen You Should Buy |
|---|---|
| Up to 1.8 Meters | 43 to 555 Inch |
| 1.9-2.4 Meters | 55 to 65 Inch |
| 2.5- less than 3 Meters | 65 to 77 Inch |
| 3 - 3.7 Meters | 77 to 83 Inch |
| 3.8 - 4.3 Meters | 83 to 97 Inch |
| More than 4.3 Meters | 97 Inch |
- TV Sizes
OLED comes in 42, 48, 55, 65, 77, 83, 88, & 97 Inch Panels.
88 is reserved for 8K only models which we don't recommend
ALL 42, 48, & 83 Inch OLED panels are W-OELD sourced from LG Display.
- BUDGET
The biggest limiting factor is budget
The LG B line or Phillips OLED7xx Line is typically the most budget OLED model available for 120 Hz
The Panasonic MZ700/MZ800 is only 60 Hz and would be their cheapest model.
Which OLED Should I Buy?
If you have a small budget - LG B3/Phillips OLED707
If your room is Brighter but not overly bright with no direct sunlight - Sony A95L, LG G3, LG G4, Panasonic Z95A, Panasonic MZ2000, Samsung S90C
If you are using this in a bedroom - LG A3, B3/Phillips OLED707
If older movies that require upscaling heavily avoid Samsung, buy a Sony or Panasonic same with those who only watch Cable/Streaming.
Those with a XBSX or PC with HDMI 2.1 Graphics card may not be best served by Sony in this case unless you are more causal/mixed use.
Posted Mar 24, 2024, 10:43 PM UTC · locked