Marketing for upcoming '300' sequel in /r/todayilearned

So I noticed the frequency of posts mentioning ancient Sparta and even the film '300' in r/todayilearned. I checked IMDB, and, lo and behold, there is a sequel set to come out this summer.

The offending links:

http://www.reddit.com/r/todayilearned/comments/1ca08u/til_that_king_leonidas_was_actually_60_years_old/

http://www.reddit.com/r/todayilearned/comments/1c9li8/til_in_ancient_sparta_boys_were_punished_for_not/

Making the connection was almost too easy. I think the film's marketing team could try to be a little less blatant.