r/programmatic•
ElbieLG

How can I easily see a breakdown in costs (data, media, fraud, platform fees) by audience and outcomes (DCM revenue) in a single view?

DV360 makes this enormously difficult to get a clear view of how performance compares by audience where I can see the data costs broken out.

Does TTD or other DSPs make this easier?

Posted Jun 7, 2024, 11:26 AM UTC

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