Seeking Advice: Best Strategies for Identifying Target Audiences for New AI presentation Product Features

Hi folk, I'm currently working on a project where we are developing new features for our AI product, and I'm struggling to accurately identify the user groups that would benefit the most from these features.

As a marketing professional, I understand the importance of matching product features with the right audience, but I'm finding it challenging to pinpoint these groups effectively.

I would love to hear your thoughts and experiences on the following:

1, What research methods have you found most effective in identifying target audiences for new product features? Are there specific tools or techniques you recommend?

2, How do you gather and utilize user feedback to refine your understanding of your target audience? Are there any best practices for conducting surveys or interviews?

If you have any case studies or examples of successful audience identification for new product features, I would love to hear about them! I would greatly appreciate any insights, advice, or resources you can share. I'm especially interested in hearing about any innovative approaches or lesser-known strategies that have worked well for you.

Thank you in advance!