How do I (24F) explain to my long-distance boyfriend (27M) that I don’t want to move to his state?

I (24F) have been with my long-distance boyfriend (27M) for almost a year now. We’ve discussed many times about moving, and he is very adamant that he wants to at least stay in his current state and that I move there, about 10 hours away driving time. Early on in the relationship I was very hesitant because I knew I would most likely not like it there. It’s very rural, and the people are very southern while I am much more interested in living in the northeast. My recent trip there only solidified my feelings. The problem is, I know that he wants to live close to his family and I don’t know how to handle it, especially since I fear it will be the end of our relationship. What do I do? How do I bring this up to him? I don’t want to break his heart but I know I wouldn’t be happy living there.