begamble aware ads

what is the meaning behind these "begambleaware dot org" bing themed adverts?

sometimes the host woman is lookung at a wheel that never stops spinning, sometimes she talks with the dog. and there are 5 contestants, one being a dog, who have yellow buttons infront of them.

if you dont know what im talking about, go onto itv1 from 5-6pm during the chase,the ads play at the start and end of the ad breaks