Say you call out something problematic in a piece of media. What's the best counterargument to "It's fiction. Who cares?"

You see this a lot with the debate over fanservice in anime. If defenders don't say it's just a different culture, they normally say it's not a big deal because it's just a drawing. The normal rebuttal I see is that "fiction reflects/impacts our world", which has some merits, but I think a better counter would be that not calling out the problematic thing in-universe indicates a tolerance for it.