EVs and EV Charging Challenges in India

Hello everyone,

I have been working in the electric vehicle sector for the past 3 years in India, Bengaluru to be precise.

While working in this sector, I have realised that the problem everyone in this industry is trying to solve is not based on the ground realities.

We are talking about the 2030 targets and how much electrification we expect to achieve and as a result how much direct/tailpipe emission will be prevented. While talking all big sounds good or maybe even required to push certain agendas but at the end of the day, we have to understand and solve the problem grounded in reality and provide real value to the consumer.

Without any real or perceived benefit, why would someone adopt EVs over petrol/diesel vehicles.

Even though TCO (total cost of ownership) calculation does show that EVs in the long run will benefit the user more financially and will also reduce their carbon footprint but counter balancing the higher upfront cost and embodied emissions require extensive use of EVs and ev charging infrastructure which itself is a big hurdle.

Utilization is what will lead to a positive outcome.

I would like to know what is preventing Indians if at all from switching to EVs and what are the core problems that all players should actually focus on instead of preaching and green washing the consumers?