CMV: The better way to conceptualize this is Jeff Bezos himself buying the Bond franchise from the Broccoli's.

This might not be the most groundbreaking of observations, but I think there has to be some realization of the difference here between Amazon getting the Bond rights versus Disney --- or another film studio like Universal or Paramount, for that matter. The other corporations have studio heads, but none of them are the company in the way that Bezos is with Amazon. So I think the better way to think about this is less a big corporation buying Bond, and more the Bond rights going from one closely held family to another.

Sure, he's not going to micromanage the property, but, realistically, if you were a billionaire and just bought the Bond rights, wouldn't you do stuff like (a) personally pick the next Bond actor because you could, (b) maybe throw your fiancé in as a cameo, (c) throw yourself in because, hey, if Richard Branson got to be in one, why can't you? Etc. And fingers crossed for the time when marketing or creative decisions run against Amazon's business interests.

But, I'm welcome to be proven wrong.