We need to change up our outbound strategy

Here’s what not to do:

1. Immediately add random accounts to a new list without a clear strategy.

2. Assign reps to chase new segments without reviewing past successes or failures.

3. Constantly shift focus based on impulse, without data-driven decisions.

Instead, try:

1. Define your ICP and Personas – Know exactly who you’re targeting.

2. Analyze industries first – Classify by opportunity volume, win rates, and scoring systems.

3. Take a data-driven approach – Prioritize high-opportunity accounts and reduce focus on poor-fit segments.