A Collection of the Best Marketing Resources for Indie Devs – All in One Place

Hey everyone!

Marketing a game as an indie dev can feel overwhelming, but thankfully, Reddit has been our saviour with the amazing resources spread through communities. We’ve spent so much time scrolling through posts, articles, spreadsheets, and documents to better understand how to market our game.

Since we are all in together as an indie community, we wanted to save you some time by compiling the resources we found all in one place! 

Attention: We don’t take credit for the amazing work of these great people, we just wanted to bring them up in your timeline and make it a bit easier for you to get them. 

We organized them into categories, from general marketing insights to pitch deck examples, how to improve the quality of your Steam page, publisher and investor lists, valuable data sources, and websites.

Marketing Information:

• How my first game got 45M+ views on YouTube
• How I got streamers and youtubers to play my demo
• How to find relevant streamers and youtubers for your game
• How to make a steam page
• Why am I not getting wishlists a step-by-step solution
• Quick reference checklist for developers contacting creators 
• How I find new games 

Email and Press Kit Templates:

• Templates for contacting content creators 
• How to assemble the perfect press kit

Publishers and Investors:

• Global Games Industry Guide (trello)
• Massive List of Investors and Publishers (Google Sheet)

Pitch Deck Examples:

• Real Pitch Decks from Published Games

Useful Data Sources:

• Sullygnome - Twitch streamer data
• SteamDB - Steam game & sales data 

A huge shoutout to the amazing people who created these resources! We learned so much from them and only wish we had found them sooner.

If you know other useful resources, feel free to share them in the comments! Also, if you have questions, ask away - we are happy to help!

Be sure to explore the rest of the blog posts on these sites - there’s a lot of valuable information beyond what we’ve linked.

If you found this helpful, we’d truly appreciate your support for our own indie game Starborn Survivor by checking it out and adding it to your Steam wishlist.

Wishlists are a great help for us, indie devs, and we’d love to have you on our journey! 

Much love from Byte Sized Creations <3