Counterpoint: If Todd can hold onto the 7” line after 2026, what does it look like?

I’ve made a choice to not assume that it’s over. Not to a Pollyanna degree, just keeping a bit of hope alive. For now. DC clearly likes what Todd has done and Jim Lee still has some stroke. Mattel isn’t in the all powerful position people seem to think it is. They lost the license once on apathy, hubris, and stupidity. Negotiations are ongoing. We’ll see where we land. It’s a long shot. But I still choose to be optimistic.

If he is able to keep all or part of the 7” scale figures, I’m guessing it’ll be on the collector aisle, specialty stores, comic shops, and etailers. Also the online McFarlane store.

However, this hypothetical continuation would have to be distinct. Mattel will likely take over all of the media merchandise. In terms of comic figures, they’ll probably want to team, family, and world build in another scale. Leaving Todd with story waves, artist waves, and all the stuff on the edges of the DCU. Multiverse worlds, Elseworlds, Hypertime and anything not on the mainstream “Earth 1”. Essentially, parallel worlds and alternate timelines. I think I’d be down with that.

This is pure speculation. For entertainment purposes only. I’m realistic enough to know that Mattel is the very literal 800 pound Gorilla and Todd is one of those baby marmosets on Instagram that wrap around your finger. But I still don’t wanna give up until I’m told, by Todd, to surrender.