Struggling to Break into Marketing: Need Guidance on Gaining Practical Experience
Hi, everyone,
I earned my bachelor’s degree in 2024 in Fundamental Management. During my studies at university, I completed two marketing-related modules: "Basic Marketing" and "Deep Marketing." Additionally, I learned the fundamentals of digital marketing through Google Skillshop, which gave me an overview of social media, email marketing, SEO, SEM, analytics, and more.
Regarding experience, I worked for two months at a content creation agency, where I gained knowledge in content marketing, particularly short-form content on Instagram, including insights and performance analysis. I also developed a strong understanding of on-page SEO and became proficient in using CapCut, Canva, and AI chat tools to create content.
I have theoretical knowledge about paid ads (Google Ads, Facebook Ads, etc.), but I haven’t had the chance to gain practical experience yet. Are there any free or low-cost methods to get hands-on experience in running ads? I’m a broke student right now, so budget is a big constraint.
To improve my chances of finding a job, I started posting marketing-related articles on LinkedIn to attract recruiters and expand my network. My goal is to secure an entry-level position in a company that offers a good learning environment where I can develop my skills. Ideally, the salary would be enough to cover my expenses during the work period.
I’d love to hear any advice from experienced professionals in the field. How can I improve my chances of landing a marketing job?
Thanks in advance!
Posted Mar 16, 2025, 9:12 AM UTC