Ubisoft just turned one of Japan’s most tragic heroines into a fetishized side quest. Lady Oichi deserved better.

Critique 🔍

Assassin’s Creed Shadows didn’t just get history wrong, it disrespected one of Japan’s most revered women by reducing her to a flirt path. Lady Oichi wasn’t some romantic prize to be won. She wasn’t your tragic anime waifu. She was a noblewoman caught between the collapsing worlds of feudal politics, forced into arranged marriages, used as a political tool by her brother Oda Nobunaga, and ultimately driven to suicide after witnessing the slaughter of her family.

And Ubisoft looked at all of that and said: “Let’s make her a romance subplot.”

Are you kidding me?

They took one of the most delicate, sorrowful figures in Japanese history, a woman whose life is still studied with reverence, and turned her into a flirtable NPC for a completely fictionalized character. A samurai fantasy boyfriend simulator.

Would Ubisoft write Anne Boleyn as a seductive side character in an AC game and let you sleep with her? Would they let you romance Marie Antoinette mid-revolution with goofy side quests? No, because Western history gets respect. But for Japan? They strip it down for mass consumption and let players “woo” a real historical woman like she’s a dating sim collectible.

This isn’t about representation. This is about exploitation. This is what it looks like when a Western studio inserts themselves into another culture’s legacy without reverence, just vibes.

They took Lady Oichi’s life, one filled with grief, duty, sacrifice, and strength, and rewrote it into a tragic softcore flirtation with a made-up male fantasy character. And fans are clapping like seals because it “feels emotional.”

It’s not emotional. It’s insulting.

Say what you want about creative freedom. But when the most emotional part of a Japanese woman’s historical arc is turned into a side romance for your Black samurai power fantasy, that’s not diversity. That’s colonization of memory.

Ubisoft doesn’t care about Japan. They care about marketability. And Lady Oichi? She was just another asset on a pitch deck.

Posted Apr 15, 2025, 7:29 PM UTC

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