Sam Altman-Backed World App Brings DeFi to 25M Users Through Morpho Integration

TL;DR: World App has integrated Morpho's DeFi platform, giving 25M+ users access to lending and yield products with WLD, WETH, USDC.e, and WBTC. Verified World ID users will receive priority access to $5M in token rewards.

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World App has launched a major retail DeFi initiative, integrating Morpho's decentralized lending platform to provide lending, borrowing, and yield-generating capabilities to its more than 25 million users.

The integration brings DeFi directly into the World App ecosystem, allowing users to utilize assets including WLD, WETH, USDC.e, and WBTC without dealing with the typical complexities of seed phrases or bridging between blockchains. Morpho currently holds over $4.5 billion in deposits on its platform.

Key features of the integration include:

• A dedicated Morpho Mini App within World App
• A browser-based Oku Trade interface
• Ability to earn rewards or take loans without selling assets
• $5 million in token rewards distributed over the next year for verified World ID users

World Chain's human-verification system plays a crucial role in this initiative by:

• Subsidizing gas fees for verified users, making micro-lending feasible
• Using World ID to target rewards to actual humans rather than bots
• Enabling developers to build novel use cases like under-collateralized credit

This DeFi rollout coincides with Worldcoin's official launch in six U.S. cities, where users can now claim WLD tokens by scanning their irises at designated Orbs. The company has also announced plans for a Visa-powered debit card linked to World App for spending WLD tokens at merchants.

In response to privacy concerns, Worldcoin has introduced new features including Personal Custody and options for users to permanently delete their iris data.