Good clicks/ Good Cpc/ Checkouts initiated - No Sales

Hey guys just so you know, im a rather smart guy but a noob at ads nonetheless so go easy.

Need Feedback on My Ad Funnel – 267 Clicks, 27 Checkouts Initiated, 0 Sales

Hey folks, I’ve been running a new Meta ads campaign for about 3 days on a fresh ad acc. Here’s the data so far:

Total spent: $33.19

Link clicks: 267

CPC: $0.10

Wpp chats initiated: Quite a few (though sales is the main goal)

Checkouts initiated: 27

Purchases: 0

The offer is for a digital product. The funnel runs from ad → landing page → checkout. I’m getting solid traffic and decent click-to-checkout ratio (~10%), so the landing page seems to be doing its job.

My concern is that none of those checkouts are converting into actual purchases. I’m wondering if:

There’s friction at the payment step (price? trust? payment method?)