Twitch Prime Callouts

Does anyone else feel like the Twitch Prime shoutouts feel a little fake and forced? I wouldn't necessarily say it's a problem or it's annoying or anything given that we know how many expenses Lud has (paying good wages to employees, general streaming expenses, expensive background projects, etc), but it does feel kinda strange when I'm chillin in the stream and a millionaire is essentially asking for more money under the guise of "yoooo CHAT, I think this cool thing calls for a Twitch Prime!" which kinda sorta comes off as begging (for lack of better words) in my head?

Again, I know he's got a lot of things to pay for, so I don't necessarily mind it, it's probably even just to recover subs after being away for Tip to Tip and will get less and less prevalent as sub count stabilizes. But it just kinda stuck out to me especially because it didn't feel so noticeable before Tip to Tip. Maybe I'm just trippin, feel free to let me know, but I was just curious if anyone else noticed.