Is Qcom still Considered a Good Hold??

Many people consider qcom as a strong buy because of its potential in the AI sector, however, I feel like they have been lagging behind AMD and other chip companies for a while now. One of Qcom's biggest customers is also Apple, and Apple is notorious for switching to in house components. If they switch to in house, then I don't see how qcom could compete at all in this super competitive sector.