To innovate is to manage the following 4 risks

As you innovate, focus on addressing the following key risks:

• Desirability Risk: Will your target customers genuinely want your product or service?

• Viability Risk: Can your business model generate sustainable revenue?

• Feasibility Risk: Do you have the capability to build and deliver your offering effectively?

• Adaptability Risk: Are you prepared to navigate external challenges and market shifts?

By proactively managing these risks, you can position your solution for long-term success and growth.