How we grew DeFi product engagement by 60% using gamified on-chain campaigns (no ads, no PR spend)

We’re a small Web3/DeFi team with a limited budget and a serious growth problem. We’d tried PR agencies and press release blasts in the past — and honestly? Not worth it. Most of it felt like overpriced fluff.

This time, we took a different approach: we worked with Generis, a crypto-native marketing agency, and used a tool called Claimr to launch on-chain gamified campaigns. These were quests, raffles, trading competitions — with actual token or NFT rewards — that users completed directly from their wallets.

No forms. No centralized tracking. 100% on-chain and self-service.

The result?

• +63% user engagement
• +43% retention
• We spent far less than we would on paid traffic — and the users stuck around
• We got organic buzz, not just clicks

It wasn’t a magic bullet, but gamifying core user actions helped form habits (not just attention). If you’re launching in crypto and don’t have a big budget for growth — this route might be worth looking into.

Happy to share what worked (and didn’t) in more detail if anyone’s interested.