Hey again, everyone! This is my second post here, and honestly, I had to come back after today’s Wednesday promo content dropped—because WHAT is going on?!
I've been keeping a very close eye on all the promo for Wednesday Season 2, and something major is going on with Tyler Galpin. I just had to talk about it because... what are they doing if not telling us he's important?

Let me explain.

First: The Strange Duality of Tyler's Promo

Okay so—what is even going on?! Netflix keeps promoting Tyler Galpin like he's the main attraction, especially with all those shirtless promo clips (not complaining), but at the same time, they’re making fun of the fans who like him? It’s giving “Here’s a delicious meal—but shame on you for eating it.” 

They literally posted a full-blown, well-made edit of Tyler on the official Wednesday account—something they’ve only done for Wednesday herself. That’s HUGE. They showed scenes from Season 1 and his new S2 cocky smirk (which lives rent-free in my brain now, thanks). And what was the background music? Beethoven’s Fifth Symphony.
That song is known to symbolize a journey from struggle to victory—aka a redemption arc. In simple terms: he’s going through it, but he’s gonna come out stronger.

They also included Tyler’s iconic Season 1 quotes like:

• “What does it feel like? To lose.”

• “I knew there was a reason I liked you.”

• “You can keep trying to push me away, it’s not gonna work.”


Those were all said to Wednesday. They’re literally highlighting his connection to her! (I can smell Wyler) 

So what does this mean? Why go this hard on Tyler if he’s “just the villain”? Spoiler: He’s not.


Now, Let’s Talk About the Comments (and why Wyler shippers are nervous)

Some fans including me are (understandably) anxious. The captions on these promo posts are cheeky—like “You can’t Hyde this many red flags.” And the comments? Even more chaotic. Someone commented “I still ship him and Wednesday,” and the official account (in-character as Thing) replied “That ship is sinking fast.”

But listen—it’s Thing. It’s literally a roleplaying hand with sarcasm issues. He supposedly hates Tyler post-S1, and that’s what he’s reflecting. But Thing doesn’t write the plot, people. Thing talks smack, not story.

If Wyler were truly endgame, would they spoil that with a cute comment reply? Absolutely not.

In fact, they’d do the opposite—they’d mislead to avoid spoilers. It’s basic promo psychology.
They want mystery. They want fans guessing. And the best way to protect a twist like Tyler’s redemption—or Wyler's future—is to hide it under sarcasm and misdirection.


So Why Is Netflix Promoting Tyler This Much?

That brings us to the heart of my theory.

I noticed this Netflix never promotes true villains. Never. (Especially WednesdayNetflix account) I can't say about other show's but here Let me try to explain why—and how that actually proves Tyler Galpin is not and never was the real villain.


1. True Villains Are Plot Devices — Not Emotional Cores

Villains like Crackstone or Laurel in Wednesday Season 1 were pure evil. Their purpose was to move the story forward, not to connect with the audience.

They were never the emotional core.

They got zero backstory or inner conflict we were supposed to relate to.

And look: no promo, no interviews, no teasers, no fan-driven content = because Netflix knew they weren’t going to sell them.


Netflix (and all studios, really) will not waste marketing budget on characters whose fates are sealed and whose roles are purely antagonistic.


2. Morally Gray Characters = Promo Gold

Tyler isn’t pure evil. He’s morally gray. (Similar to Wednesday)

• He’s done dark things, yes.

• But he’s also traumatized, manipulated, conflicted.

• He has chemistry with the lead.

• And most importantly: his arc isn’t finished.


This is the perfect formula for fan obsession. And Netflix loves that.
They promote what people are divided on—because it drives:

• Fan edits

• Theories

• Comment wars

• Simping (let's be real)

• Emotional investment


They doubled down on Tyler after Season 1. That’s not villain treatment. That’s “we want you to stay hooked” treatment. That's strategy 


3. Tyler Is Filling the Male Lead Role

Let’s face it—Tyler is the only male character getting this level of attention.

• Xavier? was clearly Sidelined.

• Ajax, Eugene, Gomez, Pugsley, Fester? Love them, but they're side/supporting roles.

• Even Addams man aren't getting this much promotion or hype.

Netflix is shaping Tyler into the central male figure. Not villain.

And in a supernatural YA drama? There’s always a “dark, dangerous, hot, emotionally broken guy” to match the heroine.
Think:

• Damon Salvatore (TVD)

• Klaus Mikaelson (The Originals)

• Kaz Brekker (Shadow and Bone)


They were all marketed hard, morally gray, and emotionally messy.
Tyler Galpin is clearly that for Wednesday.


4. The Promo Strategy Screams Redemption Arc

Let’s ask the obvious: 
(for those who fears Tyler might die)

Would Netflix push a shirtless, sympathetic-looking Tyler in chains—a man who fans already thirst over—if they intended to make him a one-note monster and kill him?
Absolutely not. That would:

• Be false Advertising

• Spark backlash when fans feel “baited and betrayed”

• Kill long-term engagement from the fandom

• Waste the full potential of Hunter Doohan’s popularity and talent


No, they’re not setting him up to be the “monster who dies.”

They’re setting him up as:

• The man who struggles

• The one who redeems himself

• The one who still loves Wednesday

• The one who’s still part of the story


That’s not a villain arc. That’s a lead arc.


For me Tyler Galpin has never been a true villain.
He was a broken, manipulated boy with powers he couldn’t control. And now?

• He’s shirtless in promos.

• He’s featured in custom edits.

• He’s getting the Beethoven treatment.

• He’s still emotionally tied to Wednesday.

• He’s the only man getting this level of narrative attention in show.


The clues are all there.
Tyler is the fan-favorite. The emotionally complex. The tragic. The hot.

He’s not the villain. He’s the endgame.

Tyler Galpin was never the Villain