Who Smeared Blake Lively? - A Summer 2024 Timeline of the Post Premier Backlash [Part 2A]
Blake Lively claims the wayfarer parties initiated an astroturfing campaign against her in retaliation of her sexual harassment allegations.
I make an argument that the backlash she recieved was a natural reaction to the combination her pattern of overexposing herself in the media for PR and her tone deaf statements and actions during the movie's promotions.
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August 2024
August 5th: Blake, Brandon, and Colleen appeared on access hollywood in an interview to promote the movie. This interview out of all of them is the one that truly highlights how Baldoni was being iced out because again he is the lead actor and director. I highly recommend reading the comments from 9 months ago under this video. They show genuine disappointment in Blake.
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August 6th: New York Premier and the following day content from the premier was published, leading fans to take note of the odd behavior by Blake Lively. Most Notably her icing out the director of the movie with the rest of the cast.
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August 7th - Premier content is published
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On the same day Aug 7th while Lively received glam coverage and dismissed victims; Baldoni had an interview with Harper's Bazaar India emphasizing how important the message of the movie was.
“It was a big responsibility that for everyone involved we didn’t take lightly,” he says. “The opportunity is tremendous to really make an impact. This film is by far the most complex and nuanced that I’ve had the privilege of working on.
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August 8th - London Premier
After a full week and a whole day of a load of media exposure regarding Blake Lively; fans took notice of how Justin Baldoni is being iced out and curiosity grew.
Blake Lively Posts On Her IG Page about butts and being sad not being able to dress up and play with Colleen, Jenny and Isabella when movie promo ends.
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August 8th: On that same day, Justin Baldoni appeared on today discussing his partnership with No More and how important it was for the movie to reflect the reality of DV survivors. He also praising Blake Lively as creative.
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Same day August 8th: Rolling Stones published a scathing commentary criticizing the promotion of It Ends With Us
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On this same day August 8th: Tiktok discussion of a feud on the set of It Ends With Us and the cast picks up momentum. Again I highly recommend reading the comments
This video actually does a good job narrating the discussions that were occuring online in curiosity to the drama. Had Blake not kicked Baldoni out of of the movie promotions and Isolated him from the other casts while involving her husband... discussions about her would not have gathered so much interest into the drama.
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August 9th - Grab Your Friends, Wear Your Florals
August 9th: The It Ends WIth Us IG & Tiktok account post the video of Blake saying her famous one liner. I have read an article that claim Blake herself also posted this video as well as Colleen Hover, but Its not on her page currently
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August 9th: Blake Lively herself invites this negative headline
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August 9th: New York Post posts an article about the feud on set.
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August 9th: Videos of on set tension circulate
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August 9th: Justin doesn't want the world to ask "Why do women stay?" and talks about intimacy coordinator.
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August 9th: outlets discuss the drama
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August 9th: Blake accuses Baldoni of being borderline abusive
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August 10th: Kjersti Flaa Posted Her Interview with Blake Lively
I will be posting media discussions and headlines from the grab your florals fallout and Kjersti interview in Part 3
Posted Jun 14, 2025, 8:49 PM UTC