Robinson Squash?

How do teachers/ teaching assistants feel about the latest Robinsons squash AD? For those who haven't seen it, it shows a teacher advising a mother about her son's behaviour, she says she will have a talk about it with him but at home they're both laughing about it. We don't see the incident but surely it teaches the child that teachers are just making a fuss about nothing. Both my sister and brother-in-law work in education and they have to face this attitude from parents daily. The children concerned know there are no consequences for their actions and this ad just reinforces this behaviour. What do you think?