Can I include a card in my Amazon product asking for a review and offering a discount?

I run a small brand and most of our sales come through Amazon. I want to include a card inside each product box asking the customer to leave a review to support our business. Ideally, I’d also like to offer a discount on their next purchase as a thank-you if they leave a review.

I’ve seen other sellers do this, but I’m not sure if it’s actually allowed. I don’t want to risk breaking Amazon’s rules.

  1. Is this against Amazon’s TOS?

  2. If yes, what’s the best alternative that’s still compliant but helps encourage more reviews and repeat purchases?

Thanks in advance!

Posted Jun 15, 2025, 3:13 AM UTC

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