Can I include a card in my Amazon product asking for a review and offering a discount?
I run a small brand and most of our sales come through Amazon. I want to include a card inside each product box asking the customer to leave a review to support our business. Ideally, I’d also like to offer a discount on their next purchase as a thank-you if they leave a review.
I’ve seen other sellers do this, but I’m not sure if it’s actually allowed. I don’t want to risk breaking Amazon’s rules.
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Is this against Amazon’s TOS?
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If yes, what’s the best alternative that’s still compliant but helps encourage more reviews and repeat purchases?
Thanks in advance!
Posted Jun 15, 2025, 3:13 AM UTC
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