SW Influencers !

Okay, this thought occurred to me as I was cleaning up who I follow on insta: I'm loving that SWs and FSWs (blueeyedkaylajade anyone??) are finding so much success online. I think their social media strategies for promoting their OFs (and other subscription sites) are also really fascinating. I'm curious what this community thinks about it, and who else I should follow! I'm currently feeling very pro SW Influencers, and want to find inspiration by following more of them, but I'm also open to hearing how this could negatively impact SWs, if at all.