Naked & Famous Denim - Short Doc Vimeo
vimeo.com/73665417#at=0Posted Sep 3, 2013, 11:25 PM UTC
Posted Sep 3, 2013, 11:25 PM UTC
get ready for some hilarious comments on gizmodo
Pretty cool, but really a look into Naked & Famous' business plan and a little history.
Famous is not plural.
Famous is not plural.
His post is in the possessive.
Exactly. The correct usage would be "Famous's" because "Famous" is not plural.
You're incorrect on multiple counts.
(1) When a word ends in "s", possession can be indicated with a lone apostrophe, as in "Jesus' son went to class".
(2) Organization and company names can be treated as plural, as in "Google are taking orders from the NSA."
So basically, the usage of the lone apostrophe in the phrase "Naked & Famous' business plan" isn't just correct according to one rule, but two.
If you're going to correct people pedantically, at least be correct about it. (Although that will never solve the problem of pedants always and forever being totally annoying.)
I liked his point about how jean companies make a unique pair of faded jeans, but they're not that unique because anyone else can get the same pair.
too bad there jeans don't really fade
I think you may have missed the point. He says something along the lines of:
they all start at the same place but how you wear them is what makes them unique
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Ya I read it wrong
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a very nice intro to the company and raw denim itself. i like