When aesthetics and strategy overlap politics

Fast Company: The anatomy of Zohran Mamdani’s winning campaign poster

This article discusses the recent branding by a New York politician. Initially, I disliked it, but upon a second glance, I realized I was being snobbish. I find the work fascinating as a response to the current state of U.S. culture and politics.

I'm interested in the perspective of others in the sub.