Colgate?

Halló! I visited Iceland a while ago and saw something I’d never seen before - merchandise for colgate, the toothpaste brand (as far as I know it); beanies, hats and such. Found it quire funny while we were over there and I was curious as to why this is a thing. Looking into it is a bit difficult when searching brings up american related things. Finally, is there anywhere I can get these? Would be a funny present for the one I visited with Thanks!