**The business in 2 words**

I generate buyer intent signals for my customers and plug them into any system they use.  
Intents and signals can be anything, from company actions to market movements.

**How it started**

I used to work at a location data company targeting retailers and real estate companies.  
Back then, one of the strongest buying signals we found was retailers opening new stores **before** the public announcement.

We spent 3 years in R&D building a technology to detect this kind of signal. I had a clause in my contract allowing me to use and commercialize the tech after I left.

After leaving, I met with some ex-colleagues at my farewell who were genuinely interested. A few small adjustments and some branding later, I launched, and landed my first 3 paying users through my network.

**$0 → $10K MRR**

This was the easiest phase. I aggressively targeted my personal and professional network, closed 15 customers, and hit $10K MRR.  
I focused almost entirely on product and network leverage, and it paid off.

**$10K → $50K MRR**

I added outbound (Smartlead) and inbound (Google Ads).  
Traction picked up fast. Sales were straightforward because I used my own intent engine to identify ideal companies and their pain points.  
Sales cycles were \~20 days on average, usually closed in one meeting.  
I realized that 90% of revenue came from just 10 types of intents.

**$50K+ MRR and beyond**

We’re now landing larger customers, some paying $1K+/month.  
Our current strategy is to double down on intent building, and offer these same signals to our customers’ competitors.  
Some may see that as sneaky, but let’s be real, every SaaS company does this.

We’re specializing in \~10 core intents and scaling around them. Growth is slowing a bit, which is actually good, we’ve started hiring and need to ensure the product and onboarding can scale with demand.

**Ask me anything. I won’t cite my product, this isn’t a promo.**



AMA: How I scaled my intent generator from $0 to $10K, $10K to $50K, and now $50K+ MRR and why I’ve paused growth to focus on existing customers (I won’t cite my product, this isn’t a promo). I WILL NOT PROMOTE!