devs don’t wanna be influencers. we get it.

Sharing story/journey/experience

writing this for anyone who’s having a hard time staying motivated with what they’re building

for the past year we’ve been creating products non-stop, stuff that we and other indie makers or small brands could actually use. most of them didn’t work out, yeah. but that never really stopped us

if you’re reading this, you’ve probably thought about starting something on your own, maybe already did, maybe still trying. we’re the same. we know the problems we go through aren’t unique. thousands of people out there are going through the same stuff, and that’s what keeps us going – trying to fix those problems

like a lot of devs we were always more comfortable building the product. the hard part was marketing. but now we finally built something to fix that too, for us and for people like us

before, we used to promote our stuff by just posting on social media. it didn’t really work. we never got the kind of conversion we wanted and eventually we gave up on pushing too hard. then we started making TikTok content about our product and out of nowhere the numbers blew up. we were finally seeing some results. but creating content all the time gets exhausting fast, especially when you’re also the one building everything

so we built something to help with that

PostLight is an AI TikTok automation tool that helps product people save time and money. it creates high-quality slideshow videos in seconds, automates the whole process, and lets you manage multiple products in one place. we launched it just a few days ago and made our first sale today

building things for others will get you where you want to go eventually. we believe that. you can too

if you wanna try it out, just head over to postlight.io and start for free

thanks for reading :)

Posted Jul 6, 2025, 7:37 PM UTC

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