Just launched my first Chrome extension - What's the best way to promote it?

I've been lurking here for a while and finally have something to share/ask about. After a month of development, I just published my first Chrome extension to the store. The technical part is done, but now I'm facing the real challenge - getting people to actually discover and use it.

1. What promotion strategies have worked best for your digital products?
2. What's a realistic timeline for organic growth vs. paid promotion?

I know this is a marathon, not a sprint, but would love to hear from others who've been through this journey. Any insights, war stories, or reality checks are super welcome!

Thanks in advance for any wisdom you can share! 🙏