If you’re doing b2c, your distribution is TikTok

Running a couple b2c companies (1 saas), TikTok is everything. I’m not heavy on social media (except Reddit) so I never used TikTok until this year. Wasn’t working for several months, had a revelation, adjusted my approach to the videos, then boom, consistent funnel of users with 12% conversion rate (account creation -> paid; in ed-tech).

I’m convinced you can sell any b2c on TikTok. If you’re struggling to consistently acquire new users, start using TikTok.